Empathy Drives Revenue. Why you need to Humanise your Sales & Marketing for Results…

Last week I had the pleasure of speaking on the panel of TEMBO Ltd's webinar about how to improve operations between sales and marketing in order to drive more effective communication with customers to drive new business and retained revenue.

What I see in my consulting role is that matrixed organisations really struggle here. Matrixed so often means silo’d. And with businesses reducing their overheads it’s the senior strategic leaders with responsibility for joining the dots that have been chopped from businesses or are stretched beyond capacity. That leaves leaders who have an eye primarily on their reports and targets to collaborate, innovate, make change…. how is that possible? Paul Cruise, Nicola Meadows and I had a go at figuring it out.

If you have a spare 40 mins, have a watch via this link.