Love em or hate em, pitches are unavoidable in Agency life.

Coming out of a three-month long pitch tunnel, I reflected on how I set myself up for success.

Here I share six key elements which help build a positive narrative arc for the team tasked with the response....

In a landscape where only 27% of salespeople hit their targets last year and are increasingly involved in meetings, both virtual and in-person, and where marketeers are striving to cut through the noise with multi-channel messaging, it's clear that the way we work together needs to evolve.

Content strategies are considered “important” for brands. But is this enough?

Conducting a regular validation exercise for your day-to-day operations provides a great base for annual planning. Here is a 6-point plan to get you started.

A small but perfectly formed task to help you get clarity

Letting your customers help hone your offering means they have more skin in the game. More skin in the game leads to greater loyalty and advocacy.