The task was initially to devise and roll out a marketing strategy, which focused on communicating the value exchange between customer and the business, alongside delivering tactical marketing activity.

This was underpinned by a new customer journey and integration with new sales function and data strategy.

This wide ranging role included developing product sets, M&A support, internal comms and raising investment.

The product set is now in place, the marketing and content strategy diversified and the business has foundational structures on which to grow.