A B2B media and events business with a long heritage had lost sight of the true value of some of its legacy brands and needed support to re-establish its brand position and trading metrics.

We undertook a qualitative customer and audience research project to understand the true product value exchange and create a new narrative for go to market assets.

Interviews took place with 16 stakeholders. Findings were analysed and summarised, before being presented back to the senior leadership team and then the sales and marketing teams. It created ideas for a product roadmap as well as providing a new perspective for ongoing strategy.

Findings were incorporated into go to market messaging and commercial conversations, resulting in immediate ROI through increased revenue.